• https://www.briantracy.com/freegifts/24effectiveclosingtechniquesup.pdf

    • The invitational close is used when you simply invite the prospect to make a buying decision. My favorite invitational close is, “Why don’t you give it a try?” Why don’t you give it a try? When you say, “why don’t you give it a try?” you are saying or suggesting that making the purchase decision is no big deal. It is sort of something that you can try. Like saying, why don’t you give the car a try? It is an easy decision to make. Another version of the invitational close is “Why don’t you take it? “ A real estate salesman found that his sales increased almost 40 percent using this technique. Each time he showed a house to a couple, he would ask a trial closing question like, “How do you like the house?” If they said, “It seems very nice,” he would then ask, “Why don’t you buy it? Why don’t you make an offer?” It is amazing how many prospects will say, “Well, sure. Why not?”