The way you use the power of suggestion close is by creating emotions in the prospect with words or pictures. For example, you can say, “You’re really going to enjoy the way this car handles on the road. My brother has one of these cars and he just loves the way it grips the road when he corners!” In other words, you talk to the prospect as if he already owns the product or service you are selling. You say, “ You are really going to be happy when you travel in this car this summer.” “You are really going to enjoy this holiday to Europe.”